Маркетинг, реклама і бренд менеджмент (англійською мовою)

The class will be given in English and consist of two parts. The first part will be concentrated on an overview of marketing and basic ideas of creating different types of commercials to boost demand for various products. Second part will be focused on psychology of bands and branding, understanding codes and business logic on example of luxury brands, real estate and clothing; refining essential skills such as effective communication, project management, innovation and creativity.